"Love The Ride"
Since its inception in 1981, our narrative has been epitomized by the mantra "Love the Ride." Originating from a desire to transcend the confines of road cycling, we embarked on a journey of rigorous mountain bike testing on Vancouver's North Shore. Embedded within our ethos is an unwavering ardor, underscored by a collective commitment to disseminate this ardor and our accrued expertise to both local North Shore riders and a global community. This enduring dedication to cultivating and sharing our passion remains the cornerstone of our endeavors, propelling us to continuously advocate for the exhilaration and mastery inherent in every ride.
